Archive for the 'marketing' Category
Not a week goes by, it seems, without another EMI/Terra Firma story. I read this in the current Marketing Week: EMI explores sponsorship opportunities.
Corporate sponsorship of venues and festivals has been seen for a long time as a normal part of the music landscape and, while it does have the whiff of “selling out” (whatever [...]
Filed under: business, marketing, music | Leave a Comment
A follow-up article to the Committee on Civil Liberties, Justice and Home Affairs hearing on data privacy and online behavioural targeting was published last Tuesday on the European Parliament’s website:
Much of what we access on the internet is free – so long as we are willing to tolerate advertisements and other [...]
Filed under: business, law, marketing, privacy | Leave a Comment
The European Parliament will be holding a hearing next Monday to look into restricting the use of online behavioural targeting. There are concerns that the tracking of an individual’s website use, via click-throughs and the like, for advertising purposes constitutes a breach of privacy rights and the Parliament is considering putting statutory controls in [...]
Filed under: law, marketing, privacy | Leave a Comment
